About Us

We are Cipriano and Sharin Pereira, the creators and founders of all our products. Twenty years ago, we developed our products for personal use. Our Protein Puddings were a crucial part of our daily diet, offering satiety and convenience as an alternative to protein shakes and bars. As fitness and nutrition enthusiasts since our teenage years, we always made sure that we consumed high protein, nutrient-rich foods and supplements. Although we never intended to sell our meals, interest piqued among people who noticed our healthy habits, leading to requests for samples.
That's how our retail story began, selling puddings out of our vehicle at gym parking lots,
and our orders began to grow exponentially.
It became apparent that our products were also helping others with their health and diet.
Our passion led us to quit our day jobs in 2012 and set up Musclelicious Foods in Easton, Pennsylvania,
fulfilling our dream. 

Every day, we use our hands to create delicious products. We, too, consume them daily, having tested them on ourselves for over two decades, making us reliable nutrition and taste professionals. We aim for both, so if it doesn't taste great, what's the point? We wanted a balance, and we offer you precisely that. Each item goes through our approval process ensuring high-quality products. We hope you enjoy and love every meal as we do.

This isn’t the tale of a faceless corporate giant churning out commoditized products.
This is the story of a small family that simply wouldn’t give up.

We stuck with it long enough to build something special. And now we’re proud to bring you Musclelicious. Handmade high-protein puddings and treats crafted with care, precision, and passion.

Yes, we’re proud that our products stand up next to anything on the market. But Musclelicious is something more personal. It’s the result of more than 15 years of relentless effort — early mornings, late nights, and a lot of protein — from a tight-knit family that lives on what we make.

Our journey began with Cip and Sharin. Passionate about fitness and high-protein nutrition since their teens (Cip has eaten this way since age 12), they developed their signature protein pudding around 2006 as a personal staple. After years experimenting with whey and milk proteins in real desserts, they officially launched Musclelicious Foods in 2012. A small-batch kitchen, never intended to mass-produce.

That same kitchen still runs the show in Flemington, New Jersey. Cip and Sharin are still in it, making the magic happen. Family-owned. Handcrafted. Premier quality on purpose.

We use high-quality whey and milk proteins and extra filtration that removes most of the lactose, fat, and carbs. Which is why so many lactose-intolerant customers, family, and friends have had success with our puddings. We take honest labeling seriously. What you see on the cup is what’s in the cup.

After years of recipes, samples, and real-customer feedback, we’re thrilled to offer high-protein puddings and bites that don’t ask you to give up dessert to hit your protein goals.

If you’re tired of sacrificing flavor just to stay on track
Welcome to Musclelicious.

Small batch. Handmade. Top shelf.

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